Sunday, 10 January 2016

Facebook Campaign - ALS Ice Bucket Challenge



ALS is a charity organisation dedicated to spreading awareness of motor neurone disease, otherwise known as Lou Gehrig's Disease in the US. They invest time and money into researching a cure for the disease. Support is provided to people suffering the disease – as well as their family members. The campaign came into creation by a man called Pete Frates.

Asks people to donate and aid a good cause. Some saw the campaign as an opportunity to challenge friends and see how they react after being soaked with freezing water, this transformed the campaign into a massive social-trend to dare friends with.
Celebrities also got involved in the campaign, this led to more people finding out about the campaign through the actors and artists they love – as well as getting to see how they cope after having ice-cold water thrown over themselves.

Participants would challenge both friends and family to do the Ice Bucket Challenge, this spread the campaign from family-to-family very quickly. This would lead to greater coverage and more people taking-part voluntarily.
The way to participate in the campaign is to film yourself being doused in a bucket full of ice-cold water and challenge a friend or family member to do the challenge. The recording must then be posted online – the people challenged to take part may be tagged in the post. The final step of the challenge is to go to the ALS website and donate. People unable to do the Ice Bucket Challenge can still be part of the campaign by donating to ALS and telling friends on Facebook about the campaign.


Overall, the campaign was a massive success. With over 2 million videos posted on Facebook, ALS gained an immense deal of coverage thanks to how quickly the trend of taking the challenge spread. Celebrities who took the challenge helped fans find out about the disease, which in-turn lead to people checking the ALS website to learn what the disease is and how efforts have been made to find a cure for it. The event has continued to run in August every year.

5 comments:

  1. My ALS (amyotrophic lateral sclerosis) symptoms started out with muscle weakness, stiffness and slurred speech. My primary physician prescribed riluzole and radicava to reduce symptoms and slow down the disease progress, I could not take them for long because of the terrible side effects. So i adopted a more natural approach and started on ALS Herbal formula from RICH HERBAL GARDENS, the ALS natural formula immensely helped my condition, i had a total recovery from ALS with this formula treatment. Their official web-site ww w. richherbalgardens. co m I feel so much alive again!

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  2. My first symptoms of ALS occurred in 2011, but was diagnosed in 2013. I had severe symptoms ranging from shortness of breath, balance problems, couldn't walk without a walker or a power chair, i had difficulty swallowing and fatigue. I was given medications which helped but only for a short burst of time, then i decided to try alternative measures and began on ALS Formula treatment from Akanni herbal centre , It has made a tremendous difference for me (Visit www. akanniherbalcentre .com). I had improved walking balance, increased appetite, muscle strength, improved eyesight and others. 

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  3. I was diagnosed of ALS (amyotrophic lateral sclerosis) in summer of 2018, my symptoms started out with a “foot drop” on my left foot, from there my left leg lost all muscle tone followed by slurred speech and inability to eat without getting choked, strangled, and coughing. My neurologist prescribed me some medications to help my symptoms but the medications did no good and their side effects were too severe. In 2019 i started on Rich Herbal Gardens ALS Herbal formula treatment, i read alot of positive reviews on their success rate with the ALS Herbal treatment and i immediately started on the treatment. Just 10 weeks into the ALS Herbal formula treatment I had great improvements with my coordination, speech, breathing and muscle movements. I have basically gone stronger than i’d thought i could ever be again, visit Rich Herbal Gardens official website www . richherbalgardens .com The fatigue and general muscle weakness had also declined, this treatment is nothing less of a miracle!

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  4. My first symptoms of ALS occurred in 2011, but was diagnosed in 2013. I had severe symptoms ranging from shortness of breath, balance problems, couldn't walk without a walker or a power chair, i had difficulty swallowing and fatigue. I was given medications which helped but only for a short burst of time, then i decided to try alternative measures and began on ALS Formula treatment from Akanni herbal centre , It has made a tremendous difference for me (Visit www. akanniherbalcentre .com). I had improved walking balance, increased appetite, muscle strength, improved eyesight and others. 

    ReplyDelete
  5. “I was diagnosed with Lou Gehrig's disease at the age of 56,in Jan of this year. I was approved by my neurologist to try feasible alternatives to my current prescribed medication in the hope of improving my quality of life. and I have to say this natural treatment is a 100% game changer for anyone with ALS. It has been a complete turnaround with my balance, mobility, double vision, swollen feet, speech and difficulty swallowing this is the best that I've felt in years. VISIT www. kycuyuhealthclinic. com Thank You Kycuyu. Bonnie Lundberg”

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