ALS is a charity organisation
dedicated to spreading awareness of motor neurone disease, otherwise
known as Lou Gehrig's Disease in the US. They invest time and money
into researching a cure for the disease. Support is provided to
people suffering the disease – as well as their family members. The
campaign came into creation by a man called Pete Frates.
Asks people to donate and aid a good
cause. Some saw the campaign as an opportunity to challenge friends
and see how they react after being soaked with freezing water, this
transformed the campaign into a massive social-trend to dare friends
with.
Celebrities also got involved in the
campaign, this led to more people finding out about the campaign
through the actors and artists they love – as well as getting to
see how they cope after having ice-cold water thrown over themselves.
Participants would challenge both
friends and family to do the Ice Bucket Challenge, this spread the
campaign from family-to-family very quickly. This would lead to
greater coverage and more people taking-part voluntarily.
The way to participate in the campaign
is to film yourself being doused in a bucket full of ice-cold water
and challenge a friend or family member to do the challenge. The
recording must then be posted online – the people challenged to
take part may be tagged in the post. The final step of the challenge
is to go to the ALS website and donate. People unable to do the Ice
Bucket Challenge can still be part of the campaign by donating to ALS
and telling friends on Facebook about the campaign.
Overall, the campaign was a massive
success. With over 2 million videos posted on Facebook, ALS gained
an immense deal of coverage thanks to how quickly the trend of taking
the challenge spread. Celebrities who took the challenge helped fans
find out about the disease, which in-turn lead to people checking the
ALS website to learn what the disease is and how efforts have been
made to find a cure for it. The event has continued to run in August
every year.
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ReplyDeleteMy first symptoms of ALS occurred in 2011, but was diagnosed in 2013. I had severe symptoms ranging from shortness of breath, balance problems, couldn't walk without a walker or a power chair, i had difficulty swallowing and fatigue. I was given medications which helped but only for a short burst of time, then i decided to try alternative measures and began on ALS Formula treatment from Akanni herbal centre , It has made a tremendous difference for me (Visit www. akanniherbalcentre .com). I had improved walking balance, increased appetite, muscle strength, improved eyesight and others.
ReplyDelete“I was diagnosed with Lou Gehrig's disease at the age of 56,in Jan of this year. I was approved by my neurologist to try feasible alternatives to my current prescribed medication in the hope of improving my quality of life. and I have to say this natural treatment is a 100% game changer for anyone with ALS. It has been a complete turnaround with my balance, mobility, double vision, swollen feet, speech and difficulty swallowing this is the best that I've felt in years. VISIT www. kycuyuhealthclinic. com Thank You Kycuyu. Bonnie Lundberg”
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